【Official】New Grand Hotel Shinjo

Last year, it celebrated its 270th anniversary UNESCO Intangible Cultural Heritage. "Shinjo Festival"Why not experience the excitement of seeing gorgeous floats parade through the city in person this year?
Our hotel is conveniently located just a 7-minute walk from the festival venue! This is the perfect base for those who want to "enjoy the evening festival until the very end" or "get tired of the crowds and want to take a break in your room."
Every year, the hotel fills up early during the festival period.If you have already made plans, we recommend you book early!

【Sold out:Takai Kinryo storytelling】

Thanks to your support, tickets for the "Takarai Kotoryo Storytelling Event, sponsored by New Grand Hotel," scheduled to be held on Wednesday, January 21, 2026, have sold out.

This performance can be considered a homecoming performance for Takarai Kotoryo, a master comedian from Yamagata Prefecture.We would like to express our sincere gratitude to all of you for your attention.

To all ticket holders, please be careful on the day.We look forward to seeing you all there.

Application and Inquiry Information: New Grand Hotel Sales Department 0233-23-1111

An exquisite banquet plan that will create a glamorous moment.Turn your important gathering into a memorable and moving day.Banquets add extravagant color to various gatherings.We look forward to serving you with hearty food and hospitality.

Japanese, Western, Chinese and eclectic cuisine + all-you-can-drink
8,000 JPY(Tax and service charge included)

For reservations and inquiries, please contact our sales department at ☎0233-23-1111(Representative)

Our Pledge:For a sustainable future
As a hotel that works hand in hand with the local community, we believe that preserving the global environment will lead to hospitality for the future.To address the particularly pressing issue of reducing CO2 emissions, the entire group is promoting specific initiatives.
※The image is of Fantasy Forest in Tozawa Village.

Thank you for using New Grand Hotel.
We are now carrying out renovations at our hotel to make your stay even more comfortable.The renovation work will be carried out while the facility remains open for business, so we anticipate some inconvenience caused by construction noise and vibrations during the day.In addition, some parking lots will be unavailable.We will do our best to keep any inconvenience caused to you to a minimum, so we appreciate your understanding and cooperation.
【Renovation period】
December 1, 2024 (Sunday) - February 28, 2026(Saturday)※This may be subject to change.　
【Noise occurrence time】
From 8:30 to 17:00

Thank you very much for your continued patronage of New Grand Hotel.
Regarding the ongoing guest room renovation work, we have decided to resume accepting reservations for some of the renovated rooms as follows.
1. Reopening of reservations for renovated guest rooms
Application start date: Limited number of rooms available for stays from Monday, December 15, 2025
We look forward to welcoming you to our comfortable space, which is equipped with new design and functionality.
2. Request regarding continuation of renovation work
Even after we resume accepting reservations, we will continue to carry out renovation work on other floors of the guest room building, unfortunately.

What is JTB Dynamic Package "MySTYLE"?

☑This is a package tour planned and implemented by JTB Corporation.
☑ JR, Shinkansen, airplanes and hotels〇〇You can book these accommodations in one package at an affordable price.
☑ You can reserve your seat and pick up your ticket at the station.
☑You can also make reservations for trains with departure dates more than one month in advance.

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